Unlock Your Top Supporters: Student-Led Fundraising Strategies That Work

Watch Now

Original airdate: Wednesday, September 28, 2022 at 2:00 pm ET

As the largest student-run philanthropy in the world, Penn State’s THON — a 46-hour dance marathon — has mastered on-campus fundraising by continually adapting their programs, technology, and experience to meet their audiences’ evolving expectations.

During their 2021-2022 fundraising season, more than 16,000 Penn State student volunteers raised $13,756,348, an increase of 29.3% in their annual fundraising. Are you ready to unlock the potential of student-led fundraising for your university?

Experts who support Penn State’s THON will provide actionable strategies — like Facebook Fundraisers and other social media integrations, gamification tools, and mobile engagement best practices including apps, digital wallets, and mobile-first designs — that any college or university can emulate. In this webinar, participants will learn how THON attracts a new generation of supporters, uses technology to reach fundraisers and donors in more effective ways, and creates a community dedicated to giving back.

Plus! Hear from a THON student fundraiser and leader with first-hand experience reaching today’s university students.

This informative webinar will show how to:

  • Engage students and young alumni to build a thriving community that grows your donor pipeline
  • Meet your supporters’ experience and technology expectations with the latest fundraising trends
  • Transform your campus’ biggest fans into ongoing, life-long fundraisers who evangelize, engage, and fundraise for you
  • Support engaging virtual, hybrid, and in-person events


Logan Echard
Director of Analytics and Strategy
Four Diamonds

THON Student Executive Committee Member
Penn State

This event is sponsored by DonorDrive.

By submitting your contact information, you are agreeing to receive communication from DonorDrive.


Most Popular